THE PROJECT
The objective of this project was to integrate a minting feature into an existing NFT marketplace. I conducted comprehensive secondary research to analyze competitors and identify market standards for a minting feature.
THE CHALLENGE
The primary challenge was the client's request for a "gamified" aesthetic that would entertain users while aligning with their video game-inspired branding and vision.
The objective of this project was to integrate a minting feature into an existing NFT marketplace. I conducted comprehensive secondary research to analyze competitors and identify market standards for a minting feature.
THE CHALLENGE
The primary challenge was the client's request for a "gamified" aesthetic that would entertain users while aligning with their video game-inspired branding and vision.