BLOOM
Bloom is a skincare education app, aiming to disseminate knowledge about Korean beauty routines and make information more accessible to people outside of Korea. K-beauty is currently one of the fastest growing beauty sectors worldwide.
THE PROJECT
THE CHALLENGE
The aim was to create a website serving as a K-beauty database to educate US-based users on K-beauty brands, products, and ingredients. The website's key feature was an onboarding quiz that provided personalized K-beauty product recommendations.
THE CHALLENGE
The main challenge was distilling extensive information into a clear, user-friendly format. I had to determine which K-beauty product aspects were most relevant and decide on the key features to prioritize, ensuring the website remained both informative and engaging.
INTRODUCTION
I’ve always been personally very invested in my skincare but had only recently began learning about Korean beauty products. K-beauty is one of the fastest growing sectors in the US beauty market. Asia is known for their emphasis on skincare, including affordable yet high-quality treatments and products.
As I learned more about K-beauty products, I felt inundated by the sheer variety of brands and ingredients that I’ve never seen before. K-beauty is well known in Asia, but relatively unfamiliar in the US. Non-Koreans who are looking to get into K-beauty often feel overwhelmed. Information is hard to find outside of recommendations via Youtube and Reddit.
As I learned more about K-beauty products, I felt inundated by the sheer variety of brands and ingredients that I’ve never seen before. K-beauty is well known in Asia, but relatively unfamiliar in the US. Non-Koreans who are looking to get into K-beauty often feel overwhelmed. Information is hard to find outside of recommendations via Youtube and Reddit.