︎ THE PROJECT
︎ THE CHALLENGE
Chroma is a NFT marketplace offering streamlined navigation and efficient trading, catering to the growing trend of NFTs as investment opportunities and speculative assets.
︎ THE CHALLENGE
The main challenge was to include all essential features for pro traders while avoiding unnecessary clutter. I worked closely with the client to develop a feature set and site map focused on optimizing trading performance, opting for a minimalist visual design to streamline task flows and enhance user efficiency.