INTRODUCTION
I’ve always been personally very invested in my skincare but had only recently began learning about Korean beauty products. K-beauty is one of the fastest growing sectors in the US beauty market. Asia is known for their emphasis on skincare, including affordable yet high-quality treatments and products.
As I learned more about K-beauty products, I felt inundated by the sheer variety of brands and ingredients that I’ve never seen before. K-beauty is well known in Asia, but relatively unfamiliar in the US. Non-Koreans who are looking to get into K-beauty often feel overwhelmed. Information is hard to find outside of recommendations via Youtube and Reddit.