RESEARCH
To truly understand the minting process, I decided the best approach was hands-on experience. I registered wallets with two of the largest NFT platforms, Magic Eden and OpenSea, and went through the minting process myself. I carefully noted the user flow, identifying confusing elements and assessing the information that was provided to me on mint pages. Following this, I conducted a competitive analysis of leading NFT platforms and conducted interviews with people experienced in web3 and NFT minting.
![User Interview Notes]()
![Affinity Map]()
To truly understand the minting process, I decided the best approach was hands-on experience. I registered wallets with two of the largest NFT platforms, Magic Eden and OpenSea, and went through the minting process myself. I carefully noted the user flow, identifying confusing elements and assessing the information that was provided to me on mint pages. Following this, I conducted a competitive analysis of leading NFT platforms and conducted interviews with people experienced in web3 and NFT minting.
I created an affinity map to effectively organize and group my insights. Some of the key findings via my research were:
- Most people quoted Magic Eden as the most intuitive minting page, which I personally liked the most as well (it was the easiest to use and provided the clearest information)
- Most people wanted extensive information about the collection provided on the mint page - including countdowns for different tiers (whitelist 1, whitelist 2, presale, general sale, etc.) and basic mint information (supply, price, buy limits, etc.)
- Most people noted that the mint process should be very simple and straighforward - they want the process to be as fast as possible and not bogged down with unncessary steps. This will have to balance with the client’s request of having a video game-esque minting process.