RESEARCH
I conducted extensive research via competitive analysis and user interviews. My goal during these user interviews was to figure out how to gamify a website that provided free rewards to its users to keep them engaged in the community.
I conducted extensive research via competitive analysis and user interviews. My goal during these user interviews was to figure out how to gamify a website that provided free rewards to its users to keep them engaged in the community.
Some of my research objectives were:
The key insight from my research was the importance of a trustworthy UI. With the combination of "free prizes" and "crypto," new users might easily perceive the site as a scam if the interface doesn't seem reliable and trustworthy.
- Research which types of online games are most accessible, intuitive, and entertaining for users aiming to win prizes
- Explore common gifting coupon mechanisms on retail sites and marketplaces to determine which are most appealing to users
- Understand user experiences and perceptions of online lottery games
- Identify factors that might discourage users from participating in free activities to win prizes.
The key insight from my research was the importance of a trustworthy UI. With the combination of "free prizes" and "crypto," new users might easily perceive the site as a scam if the interface doesn't seem reliable and trustworthy.