RESEARCH
I conducted extensive research via competitive analysis and user interviews. My goal during these user interviews was to figure out how to gamify a website that provided free rewards to its users to keep them engaged in the community.
Some of my research objectives were:
- Research which types of online games are most accessible, intuitive, and entertaining for users aiming to win prizes
- Explore common gifting coupon mechanisms on retail sites and marketplaces to determine which are most appealing to users
- Understand user experiences and perceptions of online lottery games
- Identify factors that might discourage users from participating in free activities to win prizes.
The key insight from my research was the critical importance of a trustworthy UI. The combination of "free prizes" and "crypto" can raise skepticism among new users, as these elements are often associated with scams. If the interface lacks reliability and professionalism, users may quickly distrust the platform and disengage. Building a clean, user-friendly, and credible design was essential to overcome these preconceived doubts and establish confidence in the site's legitimacy.