DEFINE
In the define part of the process, I set about understanding the problem, figuring out who the core users of this app are, whittling down key features to include in the site map, and then creating the primary user flows.
In the define part of the process, I set about understanding the problem, figuring out who the core users of this app are, whittling down key features to include in the site map, and then creating the primary user flows.
User Personas and Problem Statements
With the information learned from my research, I developed three personas as potential users of Bloom. The target demographic is young professionals aged 18-30 interested in skincare, with an average budget to spend on products (from $1-100 per month).
After conducting my primary and secondary research, I created specific “How Might We” statements to better reframe and define the problem.
With the information learned from my research, I developed three personas as potential users of Bloom. The target demographic is young professionals aged 18-30 interested in skincare, with an average budget to spend on products (from $1-100 per month).
After conducting my primary and secondary research, I created specific “How Might We” statements to better reframe and define the problem.
- How might we help skincare novices find Korean beauty products less foreign or strange?
- How might we help skincare novices feel less overwhelmed when narrowing down and selecting products for their skincare routine?
- How might we assist people in easily changing up their skincare routines and discovering suitable new products?
Site Map and User Flows
I decided on the crucial features for early prototyping and created a site map to determine hierarchy and layout of the website. These features were later tweaked in later prototypes and redundant features were reworked.
My main feature of this website was the onboarding quiz + personalization of the website for the user, so I drew up a user flow for how one would take the onboarding quiz. It was difficult to slot in where the login / signup page should be, but ultimately I decided to do it after the onboarding quiz, so not to present a hurdle upon immediate arrival onto the website. To incentivize the user to create an account, I withheld their quiz results until after they created an account so that they could save and view their regimen.
I decided on the crucial features for early prototyping and created a site map to determine hierarchy and layout of the website. These features were later tweaked in later prototypes and redundant features were reworked.
My main feature of this website was the onboarding quiz + personalization of the website for the user, so I drew up a user flow for how one would take the onboarding quiz. It was difficult to slot in where the login / signup page should be, but ultimately I decided to do it after the onboarding quiz, so not to present a hurdle upon immediate arrival onto the website. To incentivize the user to create an account, I withheld their quiz results until after they created an account so that they could save and view their regimen.