USER FLOW
Determining the user flow of the website was challenging, as the client wanted to explore different versions of the lottery system.
One of the challenges was integrating the Twitter API into the game loop, as the campaign relied on users posting their tickets on Twitter to boost engagement for Pallet Exchange. We debated on issues such as where Twitter should fit in (before or after users received their ticket?) , or if lotto numbers should only be viewable on Twitter. Ultimately, we decided players would spin the slot machine, receive their ticket, and then be prompted to craft a message to post on Twitter (which included an auto-generated graphic of their ticket). Tickets were only eligible for winning if shared on Twitter, tying gameplay directly to social media engagement.
Another user flow challenge was deciding what types of tickets to use. Initially, the client proposed that users could claim one free ticket daily to either keep or gift. They later considered introducing two tiers of tickets, one for all users and another exclusively for loyal players, along with a “gifting” mechanism for sharing tickets with friends. After discussions, we settled on a straightforward flow with two ticket tiers, allowing players to either keep or gift their tickets.