USABILITY TESTING
After developing mid-fidelity wireframes, I conducted several usability tests to evaluate Chroma's functionality by focusing on testing the primary task flow of buying and selling an item on the marketplace.
After testing 5 participants through 5 user flows, these were my main takeaways:
- Selection mechanism is a little confusing
- The “buy” button should be clearer and larger
- Popups sometimes don’t look like popups
- Need to add a page to bridge between the main page and the collections page (more intuitive flow)
- Check accessibility on all the colors used on the screens
See below for some of my main iterations.
- I opted for a grid-based image layout for the project pages and user portfolio
- I relocated some screens into popups and made the navigation more comprehensive
- I added in a chat feature and a leaderboard
- I made the CTAs more intuitive and noticeable