USABILITY TESTING


After developing mid-fidelity wireframes, I conducted several usability tests to evaluate Chroma's functionality by focusing on testing the primary task flow of buying and selling an item on the marketplace.





After testing 5 participants through 5 user flows, these were my main takeaways:

  • Selection mechanism is a little confusing
  • The “buy” button should be clearer and larger
  • Popups sometimes don’t look like popups
  • Need to add a page to bridge between the main page and the collections page (more intuitive flow)
  • Check accessibility on all the colors used on the screens
See below for some of my main iterations.

  • I opted for a grid-based image layout for the project pages and user portfolio
  • I relocated some screens into popups and made the navigation more comprehensive
  • I added in a chat feature and a leaderboard
  • I made the CTAs more intuitive and noticeable