THE RESULTS 

01. Built a successful prototype of the website after multiple usability tests
02. Users were able to complete all crucial task flows and reported that they found the product useful in achieving its goal



REFLECTIONS

Reflecting on my experience, I've realized the critical role of iterating the user flow during the sign-in and onboarding process. Identifying the optimal point for account creation is key to maximizing user engagement and ensuring a seamless onboarding experience.