PALLET LOTTO
Pallet Exchange is an NFT marketplace on the Sei blockchain. As part of a major marketing campaign, Pallet is launching a 4-week campaign to reward active users and offer free prizes to attract new ones.
THE PROJECT
THE CHALLENGE
At its core, this website served as a rewards system for Pallet Exchange users. The goal was to gamify the system, making it entertaining and engaging so users would keep coming back.
THE CHALLENGE
The challenge was twofold: first, designing and finalizing the user flow (the client had several ideas but nothing set in stone) and second, crafting custom graphics that would match the aesthetic that the client envisioned.
INTRODUCTION
I drew inspiration from "free spins" in retail apps like Wee, which offers discounts or special deals upon login, and online lottery systems. While gamifying a lottery site seemed simple, Pallet Exchange’s diverse concepts made it
made it challenging to distill user flows into a simple and efficient format.
My goal was to keep the experience clear and engaging, focusing users on collecting lotto tickets while encouraging repeat visits. Secondary features, like a gifting mechanism for sharing spins, needed to be intuitive and clutter-free. I avoided the spammy look often seen in similar systems, ensured seamless integration with Compass wallet and Twitter, and adhered to Pallet Exchange’s branding with warm orange tones and a Japanese cartoon-inspired aesthetic.
My goal was to keep the experience clear and engaging, focusing users on collecting lotto tickets while encouraging repeat visits. Secondary features, like a gifting mechanism for sharing spins, needed to be intuitive and clutter-free. I avoided the spammy look often seen in similar systems, ensured seamless integration with Compass wallet and Twitter, and adhered to Pallet Exchange’s branding with warm orange tones and a Japanese cartoon-inspired aesthetic.