1. UX/UI Design
  2. User Research
  3. Usability testing
  4. Branding
  5. Prototyping


  1. Built a successful prototype of the website after multiple usability tests
  2. Users were able to complete all crucial task flows and reported that they found the product useful in achieving its goal


  1. The aim was to build a website that served as a K-beauty database that educated US-based users on K-beauty brands, products, and ingredients. 
  2. The project was very research-heavy and involved extensive interviews with both skincare novices and aficionados, trying to understand better their experiences of learning about K-beauty. 
  3. Ultimately, the key feature of the website was an onboarding quiz that personalized K-beauty product recommendations for the user.