CHROMA
Chroma is a NFT marketplace built for pro traders, featuring a streamlined interface for quick navigation and efficient trading.
︎ THE PROJECT
︎ THE CHALLENGE
Chroma is a NFT marketplace offering streamlined navigation and efficient trading, catering to the growing trend of NFTs as investment opportunities and speculative assets.
︎ THE CHALLENGE
The main challenge was to include all essential features for pro traders while avoiding unnecessary clutter. I worked closely with the client to develop a feature set and site map focused on optimizing trading performance, opting for a minimalist visual design to streamline task flows and enhance user efficiency.
INTRODUCTION
As a freelance project for a client in the blockchain space, I was asked to create a NFT marketplace for a soon-to-be-launched brand on a new blockchain. Marketplaces must have a lot of features in order to keep users satisfied. This entails trading analytics, bids, filters, price analyses, collection pages, user profiles, etc.
The primary challenge I anticipated was the project's scope, given the comprehensive nature of marketplaces. Determining which features are essential and which are secondary is crucial. Prioritizing these features will be key to completing the project within the limited time frame.
The second challenge is developing the branding for the marketplace, as the client has specific requirements. The style must align with the blockchain's cool-toned aesthetic. Since the proposed name of the marketplace is Chroma, the client envisions a chrome-like design: minimalistic, sleek, silver, and shiny.
The primary challenge I anticipated was the project's scope, given the comprehensive nature of marketplaces. Determining which features are essential and which are secondary is crucial. Prioritizing these features will be key to completing the project within the limited time frame.
The second challenge is developing the branding for the marketplace, as the client has specific requirements. The style must align with the blockchain's cool-toned aesthetic. Since the proposed name of the marketplace is Chroma, the client envisions a chrome-like design: minimalistic, sleek, silver, and shiny.